All about branding your business. Branding can be more than just using imagery or slogans to help customers recognize your business. Branding integrated with marketing done right can bring you business.
One of the main reasons for branding is to set your company apart from others. Rather than just being “that coffee shop on the corner” it’s Starbucks, or the hardware store outside of town it’s the giant orange Home Depot.
You are also trying to create mindspace in the mind of the consumer that will make them remember your company and hopefully use and recommend your business rather than your competition.
A great start to this is with you company name, colours and logo.